About Discover Inland Empire

Established in 1988, Discover Inland Empire is the official destination marketing organization for California’s San Bernardino County and Riverside County, the most diverse destination in the United States. A 501(c)(6) not-for-profit global marketing organization dedicated to promoting overnight stays to the international and large-scale event sectors which will create a sustainable hospitality economy within the Inland Empire. Discover Inland Empire is recognized by the State as the destination marketing organization for the Inland Empire region.


To be the most diverse destination in the United States


The mission of Discover Inland Empire shall be to encourage and support economic growth in the Inland Empire through a strengthened tourism industry in the region, including without limitation, the following:

1. Facilitate collaboration of the public sector and private sector on comprehensive solutions to the economic issues facing the Inland Empire region

2. Engage local businesses to assist with the efforts of this corporation, which will help create jobs in the region

3. Stimulate economic activity in the Inland Empire